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MAA SHARDA COLLEGE OF TECHNICAL EDUCATION & RESEARCH

Approved by AICTE (Under Ministry of Education,Govt. of India)
Affiliated to Patliputra University

About BJMC

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📚Bachelor of Journalism and Mass Communication (BJMC

Duration: 3 years (6 semesters)
Eligibility: 10+2 in any stream (Arts/Science/Commerce) from a recognized board
Mode: Full-time
Level: Undergraduate (Professional Degree)

BJMC is a professional undergraduate program that trains students in the fields of journalism, mass media, and communication. The course equips students with skills in reporting, writing, editing, photography, audio-visual production, public relations, advertising, and digital media.

The program blends theoretical knowledge with practical training, aiming to develop ethical, informed, and dynamic media professionals who can work in print, electronic, and online platforms.

 

Our dedicated faculty is committed to:

  • Imparting knowledge and expertise
  • Nurturing effective problem-solving skills
  • Fostering life-long learning and growth

 

📝 Core Subjects Covered:
Introduction to Journalism

History and evolution of journalism

Role of media in society

News values and media ethics

Mass Communication Theories

Models of communication

Effects of media

Media laws and ethics

Reporting and Editing for Print Media

News writing and editing

Interview techniques

Headline writing, page layout

Broadcast Journalism (TV and Radio)

Anchoring and voice modulation

Scriptwriting for news and programs

Video editing and sound recording

Advertising and Public Relations

Concepts and strategies of advertising

Brand building and media planning

PR tools, campaigns, crisis communication

Media Laws and Ethics

Press Council of India

Right to Information (RTI)

Copyright, defamation, privacy laws

New Media and Digital Journalism

Social media journalism

Content creation for web

Blogging, podcasting, and mobile journalism

Photojournalism and Visual Communication

News photography

Videography and photo editing

Infographics and visual storytelling

Internship / Media Project

Field training in media houses or agencies

Portfolio/project submission and viva

đź’Ľ Career Opportunities After BLIS:
News Reporter / Anchor / Editor

Content Writer / Copywriter

Photojournalist / Video Journalist

Radio Jockey (RJ) / TV Host

Public Relations Officer

Social Media Manager

Advertising Executive

Digital Content Creator / Influencer

🎓 Higher Education Options:

MJMC – Master of Journalism and Mass Communicatio

PG Diploma in Digital Media / Advertising / PR

M.A. in Mass Communication / Development Communication

M.Phil / Ph.D. – For academic or research careers

Hands-on experience in libraries or information centers

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